At CVapp.ie, we're dedicated to empowering digital marketing professionals like you reach the heights of career success. With our comprehensive cover letter guide, we'll help you unlock your career potential and land your next digital marketing role. Lets get started!
Generally speaking, every effective cover letter should contain the following:
Let’s begin with the cover letter header:
Crafting a compelling cover letter header is crucial to making a positive impression on potential employers. All headers should contain important information, including your full name, phone number and email address. You can also include links to any professional websites you may have, just remember that everything you share in the header should be appropriate – so never include links to sites that can show you in an unprofessional setting. Additionally, it's important that your cover letter header is clean and organised. With the CVapp.ie Cover Letter Builder, we take care of all the formatting for you: simply choose your template, input the information, and you’re good to go! (We know: it’s that easy!)
While cover letter greetings may seem like a small and insignificant detail, greetings have the power to make or break an employer’s perception of you – so it’s important to choose the right one! Overall, your cover letter greeting should be professional and respectful. You can opt for a simple greeting such as “Dear Mr. O’Hagan,” or “Dear Mrs. Mallory.” We always recommend using the name of your employers, if known – it’s a great way to show respect and attention to detail, and it can help establish a connection with employers before they’ve even started reading your introduction!
Capture your reader's attention from the very start of your cover letter introduction and make a compelling impression. To introduce yourself effectively, you can state the position you are applying for and where you came across the job opening, or elaborate upon your motivations for applying. Remember, employers are looking to understand what value you can add to the digital marketing role and the company, so be clear, genuine and enthusiastic about why joining their dynamic digital marketing team aligns perfectly with your aspirations. You can showcase your standout qualifications and relevant experience that position you as the ideal candidate for this role. Try to make your introduction as tailored as possible -- to do this, we recommend reading over the job description a few times.
Dear Ms. Doyle,
We don't need Plato to tell us that every great brand needs an excellent digital marketing strategy.
In the body of your cover letter, focus on highlighting your most relevant achievements and experiences. Let your previous roles in digital marketing take centre stage, underscoring the valuable skills you honed along the way – all the more impactful if you've already highlighted these positions on your CV. Dive into captivating details about successful campaigns, transformative projects, and key accomplishments that showcase your expertise. Make it even more compelling through the use of concrete numbers, metrics, and data to quantify your achievements, facilitating an undeniable impact. Phew, you’re a superstar!
The key to capturing the attention of employers is by showcasing your professional value as best as possible, so be sure to mention any relevant certifications or industry recognition that you have received, or discuss how your skills align perfectly with the requirements outlined in the job description. Are you a superstar at SEO, SEM or social media marketing? Have you successfully helped brands boost their conversion rates or website traffic? Let employers know!
As an avid subscriber to the Resolut Runway newsletter, there are many aspects about Resolut Runway's digital marketing campaign that I love. As a digital marketing assistant with over six years experience working with brands across Ireland, Poland and Scotland, I have a mecca of ideas that I would like to share with you to improve your sales conversion and boost your social media following across all of your platforms. I am applying for the position of digital marketing assistant and believe that my varied experience in the marketing and social media industry would make me a great fit for your team. I am confident that I can bring a range of skills, insights and experiences to the Resolut Runway workplace.
I have a track record of success in digital marketing, having implemented strategies that increased sales for my clients by 14%, 24% and 36% within one year. One of my clients saw a rapid growth in their social media following from 2,000 to 28,000 in a three-month span, and another achieved an increase from 8,000 to 160,000 in six months. I tailor all digital marketing strategies to the individual client and their niche, maximising their website, newsletters, and social media presence. I am skilled in SEO, copywriting, lead generation, web design and content marketing, and I pride myself on my excellent communication and customer service skills.
In the concluding paragraph, reiterate your interest in the position and explain how you believe your skills and experience would contribute to the company's success. You can express enthusiasm for the opportunity to discuss your qualifications further in an interview by incorporating a strong call-to-action statement: we’ve got some great examples below! Thank the reader for considering your application and invite them to reach out to you to schedule an interview or discuss the next steps of the hiring process. Finally, include a formal closing like “Yours sincerely,” or “Kind regards,” followed by your full name.
CVapp.ie is here to support your professional growth throughout all stages of your career. Be sure to check out the CVapp.ie website and blog for more career tools and resources. Good luck, we believe in your greatness!
I would love to discuss ways to bring your brand vision to life and share my previous career experiences and insights with you. Please find attached my contact details and feel free to arrange a time to connect -- I would love to hear from you.
Yours sincerely,
Michael Johnston