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Written by Karl KahlerKarl Kahler

How to optimise your CV for the ATS

11 min read
How to optimise your CV for the ATS
Mastering the art of ATS is key to getting your CV noticed. In this guide, we'll unravel the mysteries of Applicant Tracking Systems (ATS) and provide practical advice on how to tailor your CV to bypass the ATS. From keyword optimisation to formatting essentials, discover the strategies to make your application shine and secure your next job role.

Let's face it: job hunting in today's digital age can feel like navigating a labyrinth. You spend hours crafting the perfect CV, highlighting your skills and achievements, only to have it seemingly disappear into a black hole. The culprit? Often, it's the Applicant Tracking System or ATS, otherwise known as the gatekeeper standing between you and your dream job!

In Ireland, like in many other countries, ATS has become the go-to tool for recruiters and hiring managers to streamline the recruitment process. While this technology offers numerous benefits for employers, it can be a source of frustration for job seekers. If your CV isn't optimised for ATS, it might never even reach human eyes, no matter how qualified you are.

But don't despair! Understanding the ATS and adapting your job application strategy is the key to unlocking the door to exciting career opportunities. In this guide, we’ll demystify the ATS and create an optimised CV that gets you hired faster.

What is the ATS? 

An Applicant Tracking System (ATS) is a software application many companies use to streamline their recruitment process. Think of it as a digital gatekeeper that sorts and filters through hundreds or even thousands of CVs, identifying the most suitable candidates for a particular role. ATS scans CVs for specific keywords, skills, and qualifications, ranking applicants based on their relevance to the job description.

Why is the ATS important?

Imagine a recruiter sifting through a mountain of CVs for a single job opening. It's a daunting task! This is where the ATS swoops in like a superhero, rescuing recruiters from the avalanche of paper (or digital files). By automating the initial screening process, the ATS saves recruiters precious time and energy, allowing them to focus on the most qualified candidates.

Think of the ATS as a highly efficient filter, scanning each CV for specific keywords, skills, and qualifications that match the job description. If your CV doesn't speak the ATS's language, it might get lost in the shuffle, no matter how impressive your experience or skills might be.

Read the job description carefully 

Take a moment to dissect the job description carefully. It's more than just a list of duties; it's a window into the employer's mind, revealing exactly what they're looking for in their ideal candidate.

Start by identifying the key skills, qualifications, and experience required for the role. What technical skills are essential? What soft skills are valued? What level of experience is expected? Highlight these key points and keep them in mind as you craft your CV and cover letter.

Next, pay close attention to the language used in the job description. Are there specific keywords or phrases that appear repeatedly? These are likely the terms the ATS will be searching for, so it's crucial to incorporate them into your application materials. But remember, don't just stuff your CV with keywords; use them naturally and strategically to demonstrate your genuine suitability for the role.

Expert tip

Use clear and concise headings in your CV. Stick to standard headings like "Skills", "Experience", and "Education" so the ATS can quickly identify and categorise the information. Avoid using creative or vague headings that might confuse the system.

Tailor your CV to the job role

Now that you've cracked the code of the job description, it's time to translate those insights into a CV that speaks directly to the employer's needs. Think of your CV as a mirror, reflecting the key skills and experiences outlined in the job advert.

Start by revisiting your skills section. Ensure it highlights the most relevant technical and soft skills for the role, using keywords from the job description whenever possible. Next, delve into your work experience descriptions. 

Tailor each bullet point to emphasise the tasks and accomplishments that align closely with the desired qualifications. Quantify your achievements whenever possible, using numbers and metrics to demonstrate the impact of your work.

Don't forget about your professional profile. This is your chance to make a strong first impression, so craft a concise and compelling overview that showcases your most relevant skills and experience, again incorporating keywords from the job description.

Customise your cover letter to the job requirements 

Use your cover letter to go beyond your CV, providing concrete examples of how you've utilised your skills to achieve results in previous roles. Share anecdotes highlighting your passion for the industry or your commitment to professional development. 

Don’t forget to express your genuine interest in the company and the specific position you're applying for. Research the company's values and mission, and explain how your goals and aspirations resonate with their vision.

While a cover letter doesn’t always go through the ATS, a well-crafted cover letter can make all the difference in capturing the attention of both the ATS and the hiring manager. By showcasing your personality, passion, and qualifications, you'll create a lasting impression that sets you apart from the competition. 

Remember, your cover letter isn't just a formality; it's a powerful tool for demonstrating your fit for the role and leaving a positive mark on potential employers.

Our top ATS formatting tips

Don’t underestimate the power of formatting. The ATS is picky, so presenting your information in a clear, easily digestible way is key.

Think of it like setting a beautiful table for a dinner party. You want everything to look appealing and be easy for your guests (the ATS and the recruiter) to navigate. So, ditch the fancy fonts, cluttered tables, and distracting graphics. Stick to a clean, simple layout with standard fonts like Arial or Calibri.

In your work history section, use action verbs to describe your skills, responsibilities and accomplishments. Whenever possible, quantify these accomplishments with numbers to showcase your impact. Lastly, proofread carefully to ensure your CV is free of errors.

Remember, it's not just about getting past the system; it's about showcasing your potential and securing your dream job.

Do

Incorporate a range of hard skills and soft skills, especially skills mentioned in the job description.

Don't

Include irrelevant or personal information unrelated to the job, e.g., marital status or ethnicity.

Frequently Asked Questions about the ATS

What are the most common file formats accepted by the ATS?

The most widely accepted file formats are .docx (Microsoft Word) and .pdf (Portable Document Format). Avoid less common formats, as ATS might have trouble reading them. This can have your CV sent straight to the rejection pile!

Should I use a template for my ATS-friendly CV?

Using a professional or simple template can help streamline your CV, but it’s still essential to ensure your CV is compatible with the ATS. Steer clear of complex designs, tables, or graphics. While all of our professionally designed templates are ATS-friendly and can help your CV stand out to recruiters, always remember to abide by our formatting tips and include essential keywords to help maximise your chances of getting noticed.

How do I know if my CV is ATS-friendly? 

Once you’ve finished drafting your CV, we recommend conducting a self-review, referencing ATS guidelines, and looking for complex, dramatic or unnecessary formatting, graphics, or non-standard fonts. For additional help, you can also consult with career professionals in your relevant industry. 

How long should my CV be?

Aim for a concise, two-page CV highlighting your most relevant skills and experience. Longer CVs might be suitable for senior roles, but prioritise relevance and avoid unnecessary filler. Tailoring your CV, using clear language, and thorough proofreading are essential for creating an effective CV approved by the ATS.

What should I do if I have gaps in my employment history?

It's essential to choose a CV format that aligns with your professional background. If you have limited work experience, it's best to opt for a functional or combination CV. In your cover letter, you can address any employment gaps and elaborate on relevant skills or experiences gained during those periods. You can discuss freelance work, volunteer activities, or personal development courses to help demonstrate continuous learning and engagement in place of employment history gaps.

Can I use colours or images in my CV?

While adding a touch of colour or a professional headshot might seem like a way to help your CV stand out, it's generally best to avoid including these design elements. Stick to a clean CV format with clear fonts and a simple layout. Your CV should be easily readable by both ATS and human recruiters. 

Key Takeaways

To succeed in the job market, your CV must impress both the ATS and recruiters. Don’t forget to tailor your content to the job description and weave relevant and appropriate keywords throughout your CV. 

Remember, it's a journey of continuous improvement and adaptation. So, invest the time and effort to make your CV shine and open the door to exciting career opportunities.

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