Marketing CV Example & Writing Guide

Successful CV Writing for marketing professionals

As a marketing professional, you know that first impressions count, and in the employment world, your CV serves as your first impression to potential employers: so it's essential that your CV is the best reflection of your professional identity as possible! At CVapp.ie, we’re passionate about helping professionals reach their full potential. 

Every great CV should contain the following:

• The CV Header
• The professional profile
• The employment history section
• The CV Skills
• The education section

Before you begin working on your CV, we recommend researching the company you're applying to and learning more about their values and workplace culture. We also recommend that you carefully review the job description for the position you're interested in, so that you have a good understanding of what's expected of you. This information will also help you tailor your CV to what employers are looking for!

Let’s start with the professional profile: 

 Professional Profile: Summarising your career potential

Your professional profile is a great way to build rapport and establish a connection with potential employers. While your professional profile is only 3-5 sentences long, it can help employers understand your professional journey and highlight the expertise and skills you've acquired throughout your marketing career. In this section, you’ll want to summarise why you’re a great fit for the role. 

Employment History: Illustrate your professional excellence

The employment history section is an essential part of the CV, illustrating any relevant accomplishments, expertise and career experiences you have. In this section, you should outline any previous job positions you've held and include the name of the organisations you worked for, the cities each organisation was based in, the duration of time you spent in each position and any key achievements and responsibilities you held. 

As a marketing professional, it's important to emphasise how your previous employment experiences have enhanced your marketing skills. How can you align your expertise to the job requirements listed in the job description? Be sure to carefully review the requirements outlined in the job description. 

It’s always best to use numbers, facts and figures where possible to measure your impact. By using numbers, you provide tangible evidence of your accomplishments and success, which adds credibility to your claims and showcases your ability to achieve measurable results. Check out our example below: 

CV Skills: Share your professional superpowers

The skills section of your CV can help you highlight the professional value you can bring to the specific job role you're applying for. You can choose to include essential marketing skills, such as branding, campaign management and marketing analytics, or if you specialise in digital marketing, you could focus on highlighting your proficiency in SEO, social media marketing or content marketing. 

The most important thing to remember is that your skills section should be based on the specific requirements of the job you’re applying for: tailoring your skills to match the position helps employers understand how you’re a strong fit for the role and increases your chances of capturing the attention of potential employers. Woo-hoo! 

Here’s a great example below: 

Education: Highlight your academic background

The education section of your CV should highlight your academic background and convey the academic expertise you can bring to the job role you’re applying for. As a marketing professional, it can be particularly helpful to include coursework you've completed or awards you've received that are relevant to the marketing industry. This not only demonstrates your knowledge and understanding of key marketing principles, but also highlights your commitment to continuously develop your skills in this field. 

When listing your education, be sure to include the names of the qualifications you have earned, the names of the institutions and the location of the institution, the dates of attendance (usually in years or months) and any relevant coursework you completed. It’s always important to tailor your CV to the specific job you're applying for, so consider including coursework that directly aligns with the requirements of the marketing position. For example, if you've completed courses in consumer behaviour, branding or digital marketing, be sure to include details of these courses in this section: bonus points if you have outstanding course results to share. 

Here’s our example of a great education section: