Social Media Manager CV Example & Writing Guide

Your social media manager CV is a powerful tool that should captivate and persuade potential employers. A powerful CV can effectively showcase your ability to engage and influence audiences, dramatically increasing your chances of landing your dream social media manager job. 

At cvapp.ie, we focus on simplifying the process. With our expert CV builder and professional social media manager CV examples, we’ll help you make a great first impression on potential employers.  

How to write a social media manager CV

It's important to know the basics before you start your CV. Always include the following sections:

• The CV header
• The CV summary (aka profile or personal statement)
• The employment history section
• The CV skills section
• The education section

Crafting a social media manager's CV is like planning a campaign—you're weaving together your professional expertise, experience, and skills to attract the interest of potential employers. 

Here are our top tips for creating an engaging CV:

1. Highlight previous social media campaigns demonstrating your expertise in content creation, audience engagement, and digital analytics.
2. Choose a professional CV format that aligns with the style of the company you’re applying to.
3. Use relevant keywords and terms to help your CV bypass Applicant Tracking Systems (ATS).
4. Tailor your CV to be relevant to match the requirements and goals of potential employers.

Choose the right CV format for social media managers

The most common CV formats are reverse chronological, functional, and combination CVs. While each format has advantages, the reverse chronological format is typically the best for social media managers. 

This format emphasises the work history section, outlining roles from most to least recent. A reverse chronological layout can help illustrate your social media expertise and any significant campaigns. 

Include essential contact information

It's important to put essential contact information on your CV, so employers know how to contact you. 

Be sure to add the following details in your CV header:

• Full Name & Title: Include your full name followed by the position you're applying for.
• Email Address: Use a professional email address that clearly states your name, such as “[email protected].”
• Phone Number: Provide your phone number with a professional voicemail.
• Location: Mention your city and county, plus your openness to relocate if applicable. For example: "Cork, County Cork (Willing to Relocate).”
• Professional websites: It’s a good idea to list any professional websites such as LinkedIn, or portfolios that showcase any social media campaigns or relevant marketing materials.

Avoid including confidential details like your date of birth, your PPS number, and unnecessary personal data like your ethnicity or political views. 

Create a compelling CV summary

A standout social media manager CV summary highlights your skills, abilities and accomplishments, ensuring you capture the attention of employers swiftly.

In 2-4 sentences, describe any relevant skills, outstanding achievements, or professional experiences that position you as an exceptional candidate for the social media management role. For example: "Regularly surpassed engagement and conversion goals while crafting dynamic content strategies for diverse brands."

Browse our digital marketing, marketing, and IT Manager for more inspiration, or check out our social media manager CV examples below:

Highlight your work experience: your professional journey

Outline previous responsibilities and achievements in bullet point form, using action verbs such as "implemented," "amplified," and "analysed” to help showcase your capacity for driving engagement and growth. Remember, positions should be ordered from most recent to least recent. 

Rather than merely listing responsibilities, highlight concrete accomplishments using numbers and data to help illustrate your impact on audience growth, campaign success, and brand recognition. 

Consider these task-based examples:

• "Created content calendars for social media posts."
• "Managed multiple social media accounts for different clients."
• "Worked with the marketing team to align social strategies."

Now, let's rephrase these to emphasise results and achievements:

• "Designed and implemented a content scheduling system that increased post consistency, boosting follower growth by 20%."
• "Increased online engagement by 40% across client accounts"
• "Collaborated with marketing teams to unify brand messaging, resulting in a 25% increase in campaign conversion rates."

These refreshed examples demonstrate how you can turn tasks into compelling points that highlight your value as a social media manager.

Highlight relevant social media management skills

It’s important to feature relevant soft skills, hard skills, and your social media tools expertise. These skills might include communication skills, mastery of platforms like Hootsuite and Buffer, and project management skills.

Other skills may include:

Discuss your social media management expertise and show how your skills have contributed to your achievements in past positions. For example:

Social Media Strategy: Describe your ability to develop effective social media strategies and highlight any relevant follower growth percentages, engagement rates, and increased traffic to websites.

Platform Mastery: Emphasise your proficiency with social media management tools like Hootsuite and Sprout Social. Describe any notable enhancements in engagement with specific figures, percentages or statistics.

Team Coordination: Highlight your team leadership abilities by detailing the number of team members you’ve coordinated and any tangible results achieved, such as growth in brand visibility or improved content reach.

Detail your education & relevant social media management certifications

In the education section of your CV, present your qualifications and certifications from most to least recent. Include the names of the institutions you attended and the dates you completed your certifications or earned your degrees.

Feature any specialised social media certifications or courses you’ve completed that highlight your expertise.

You can also consider the following: 

• Certificates: Highlight specific social media marketing or digital strategy courses and certificates you've acquired, like a Google Digital Garage certificate or HubSpot Social Media Certification. 
   
• Practical Experience: Elaborate on your social media management portfolio, including high-impact campaigns or substantial growth achievements you've achieved. 
  
  Professional Development: Highlight your membership and involvement with professional networks such as the Marketing Institute of Ireland, or other networks that demonstrate your dedication to professional growth.

Select an effective CV layout and design 

We recommend formatting your social media manager CV in a style similar to the company you are applying to. For example, you could choose a creative template with bold headings, or a professional template with crisp fonts and a conventional colour palette.

Customising your CV layout for the company can help demonstrate your attention to detail and show that you have researched and understood the company's culture, values, and visual brand. 

Embarking on a career as a social media manager can be a great option for those who love creating online content and enjoy using social platforms to connect with others and tackle marketing challenges.

Try our innovative CV builder to streamline your job search today!